[Read free ebook] George Gallup in Hollywood (Film and Culture Series)
▲ Susan Ohmer ▲
| #3874770 in Books | 2006-11-01 | Original language:English | PDF # 1 | 9.02 x.61 x6.32l,.91 | File Name: 0231121334 | 304 pages
|||A well-detailed account of this obscure chapter in cinema history... Recommended. (Library Journal)
A fascinating and exciting book. (Frank Louis Rusciano Public Opinion Quarterly)
An extremely valuable portrait of the shif
George Gallup in Hollywood is a fascinating look at the film industry's use of opinion polling in the 1930s and '40s. George Gallup's polling techniques first achieved fame when he accurately predicted that Franklin D. Roosevelt would be reelected president in 1936. Gallup had devised an extremely effective sampling method that took households from all income brackets into account, and Hollywood studio executives quickly pounced on the value of Gallup's research....
[PDF.rh23] George Gallup in Hollywood (Film and Culture Series) Rating: 3.60 (770 Votes)
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